In this example we have Name of the Wind Playing Cards. The art on these cards are based on the book of the same name which is the first of the Kingkiller Chronicles by Patrick Rothfuss. Personally I can't recommend the series enough. The apparently trilogy is currently incomplete at only two books so far, but I have listened to them both (via Audible) many many times.
As to the matter of the deck, to be sure we are not talking about some new card game, but a standard deck of playing cards. These usually work well with the Kickstarter model as they are a very producible product (effectively 53 images give or take), you can choose themes that appeal strongly to a specific, passionate, but limited audience, and the price point is usually very accessible. With this Kickstarter you can get the deck for $11.
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